Job Advert Review

Your reputation is everything.  You want to attract the very best candidates and job seekers out there today.  But even when the job market is in the employers' favour, Candidates will look at job adverts as the first indicator of the kind of business you are.

 

Poor adverts reflect badly on your business.  Research by Candidates Matter shows a significant number of job adverts are missing key information.  The result is that you are likely to get way more candidates than you would want, and those high numbers of candidates will not be what you want (and your role may actually not be what they want, but how would they know if the job advert is missing key information?).

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• Do you know the quality of Job Adverts your teams are sending out?

• Would you send out advertising material for your products and services without review and refinement?

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It is often the case that someone in the business writes the role description into a template.  They are not experts in job adverts.  HR often reviews but does not understand the content of the role well enough.  Most HR folk are not expert recruiters and do not always know what the issues are.

 

​An online article in The HR Digest said

"According to a 2023 survey by Talent Board, 58% of candidates who had a negative experience during recruitment would decline a job offer, even if it was their dream role. Conversely, 77% of candidates who had a positive experience would not only accept the offer but also recommend the company to others. In a world where word-of-mouth and online reviews carry immense weight, the candidate experience has become a strategic differentiator."​

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And that recruitment process starts with the advert.

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It is easy just to say, it is not us, this is a problem other people have.  But our research shows the majority of Job Adverts we have looked at score badly in their information and structure.  How sure are you that this is not how your business operates?

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Our Job Advert Review Service allows us to look at your advert and help shape it to make it compliant with Candidates Matter best practice.  This low cost service can save you money in the long run by making your advert more targeted and reducing the number of CVs and applicants you need to process.